COMPANY

We made logo design for HENRY FLY FISHING – company, which is based in Montana, USA. HENRY FLY FISHING provides all fishing service, fishing clothing, accessories. Client wanted the logo would look simple, and character would have a fishing hook inside the logo.
Our task was to make minimalistic and visible logo design, which has a character.

PROBLEM

There are many competitors in this niche. We analyzed many companies which providing fishing services. Many fishing logos are too complicated, overcrowded by many colors, details. Also, some already do not suit for fishing theme what nowadays is pretty amazing too. Our task was to look through these examples, recognize, analyze problems and avoid them in creating logo design and to make the best we can.

LOGO DESIGN FEATURES

Simple. A simple logo design allows for easy recognition and allows the logo to be versatile & memorable. We created unique logo elements, so it’s not look like overdrawn. Memorable. Following closely behind the principle of simplicity, is that of memorability. An effective logo design should be memorable and this is achieved by having a simple, yet, appropriate logo. Appropriate – the logo describes what the company does. Versatile. An effective logo should be able to work across a variety of mediums and applications. The logo should be functional. For this reason a logo should be designed in vector format, to ensure that it can be scaled to any size. The logo should be able to work both in horizontal and vertical formats. We made it. PS. Logo design should be Timeless. An effective logo should be timeless – that is, it will endure the ages. Will the logo still be effective in 50 years? Hope grandchildren will answer it.

DESIGN ACCENT

Small hook that crosses letter H is all we needed to improve our simple and clean HENRY logo design. We also tried other elements and style, and we chose the best one.

FONT

It was not hard to make a decision which font to choose making HENRY logo design. We have collected tons of different fonts and after some time with our client, we have chosen font, which looks energetic, clean, strict and simple.

COLORS

Black and white. We wanted to avoid very sweet and complicated image – font is quiet strict and with direction.

CONCLUSION

Firstly, we communicated with our client, listened to her, raised all priorities and potential problems above, analyzed many competitors, created logo design accent, selected the most suitable fonts and colors and in the end we left our client happy. But forgot to mention… Our client made us happy too, so we became partners plus we exchanged recommendations.