We made print design and logo design for VILNIAUS NARAI – diving company. Client wanted the logo would be memorable, look like a cartoon.
There are many competitors in this niche. We analyzed many diving company logos. Many logos are too complicated, overcrowded by many details and elements. Also, some already do not suit for diving theme what nowadays is pretty amazing too. Our task was to look through these examples, recognize, analyze problems and avoid them in creating logo design and to make the best we can. Our client wanted to make iron print design on his equipment.
Simple. A simple logo design allows for easy recognition and allows the logo to be versatile & memorable. We created unique logo elements, so it’s not look like overdrawn. Memorable. Following closely behind the principle of simplicity, is that of memorability. An effective logo design should be memorable and this is achieved by having a simple, yet, appropriate logo. Appropriate – the logo describes what the company does. Versatile. An effective logo should be able to work across a variety of mediums and applications. The logo should be functional. For this reason a logo should be designed in vector format, to ensure that it can be scaled to any size and will suit for print design machines. The logo should be able to work both in horizontal and vertical formats. We made it. Logo design should be Timeless. An effective logo should be timeless – that is, it will endure the ages. Will the logo still be effective in 50 years? Hope grandchildren will answer it.
Old style diving helmet illustration. Logo looks more attractive and memorable because old helmet has more details, used in many cartoons.
It was not hard to make a decision which font to choose making VILNIAUS NARAI logo design. We have collected tons of different fonts and after some time with our client, we have chosen font, which suits the best for diving company and print design.
Firstly, we communicated with our client, listened to him, raised all priorities and potential problems above, analyzed many competitors, created logo design accent, print design on the bus, selected the most suitable fonts and colors and in the end we left our client happy. But forgot to mention… Our client made us happy too, so we became partners.
November 10, 2014
Logo design, Print projects