We made interactive map design for one project in Vilnius, Lithuania. Map shows one student district infrastructure. Client wanted new infrastructure, simple and clean map design, friendly and colorful design.
Our task was to make minimalistic and visible 3D map design.
There are many competitors in this niche. We analyzed many companies which providing map designs and 3D vizualisations. Many design looks cheap, overcrowded by many colors, details. Our task was to look through these examples, recognize, analyze problems and avoid them in creating map design and to make the best we can.
Simple. A simple map design allows for easy recognition and allows the logo to be versatile & memorable. We created unique elements, so it’s not look like overdrawn. Memorable. Following closely behind the principle of simplicity, is that of memorability. An effective design should be memorable and this is achieved by having a simple, yet, appropriate map. Versatile. An effective map should be able to work across a variety of mediums and applications. The design should be functional. The map should be able to work both in horizontal and vertical formats. We made it. PS. design should be Timeless. Will this map still be effective in 50 years? Hope grandchildren will answer it.
3D forms and shapes.
It was not hard to make a decision which font to choose making FLORITA logo design. We have collected tons of different fonts and after some time with our client, we have chosen font, which looks energetic, clean, dynamic and elegant.
Firstly, we communicated with our client, listened to her, raised all priorities and potential problems above, analyzed many competitors, created design accents, selected the most suitable fonts and colors and in the end we left our client happy. But forgot to mention… Our client made us happy too, so we became partners plus we exchanged recommendations.
December 4, 2014