We made logo design for FLORITA – company, which is based in Vilnius, Lithuania. FLORITA provides all floristic service, binding bouquets, creating festival and wedding accessories. Client wanted the logo would look energetic, would show fast service and floristic character.
Our task was to make minimalistic and visible logo design, which has dynamic character.
There are many competitors in this niche. We analyzed many companies which providing floristic services. Many floristic logos are too complicated, overcrowded by many colors, details. Also, some already do not suit for floristic theme what nowadays is pretty amazing too. Our task was to look through these examples, recognize, analyze problems and avoid them in creating logo design and to make the best we can.
Simple. A simple logo design allows for easy recognition and allows the logo to be versatile & memorable. We created unique logo elements, so it’s not look like overdrawn. Memorable. Following closely behind the principle of simplicity, is that of memorability. An effective logo design should be memorable and this is achieved by having a simple, yet, appropriate logo. Appropriate – the logo describes what the company does. Versatile. An effective logo should be able to work across a variety of mediums and applications. The logo should be functional. For this reason a logo should be designed in vector format, to ensure that it can be scaled to any size. The logo should be able to work both in horizontal and vertical formats. We made it. PS. Logo design should be Timeless. An effective logo should be timeless – that is, it will endure the ages. Will the logo still be effective in 50 years? Hope grandchildren will answer it.
Small leaf is all we needed to improve our simple and clean FLORITA logo design. We also tried other elements and style, and we chose the best one.
It was not hard to make a decision which font to choose making FLORITA logo design. We have collected tons of different fonts and after some time with our client, we have chosen font, which looks energetic, clean, dynamic and elegant.
Black. We wanted to avoid very sweet and complicated image – font is quiet dynamic and groovy itself.
Firstly, we communicated with our client, listened to her, raised all priorities and potential problems above, analyzed many competitors, created logo design accent, selected the most suitable fonts and colors and in the end we left our client happy. But forgot to mention… Our client made us happy too, so we became partners plus we exchanged recommendations.
November 7, 2014